Privacy Policy

1.1 Account and Purchase Information

When you purchase a license, the transaction is processed by LemonSqueezy, LLC, our merchant of record. Through this process, we receive:

• Your name and email address
• Your order details (license tier, purchase date, subscription status)
• Your license key

We do not receive or store your credit card number, payment card details, or banking information. All payment processing is handled directly by LemonSqueezy under their own privacy policy.

1.2 Support Correspondence

When you contact us at support@feelspersonal.io, we collect and retain the content of your emails and any information you choose to share (such as your site URL or screenshots) for the purpose of providing support.

1.3 Website Analytics

We may use analytics services (such as Google Analytics) to understand how visitors use our website. These services may collect:

• Pages visited and time spent
• Referral source
• Browser type and device information
• Approximate geographic location
• IP address (anonymized where possible)

We will update this section with specific providers as they are implemented.

1.4 Marketing and Advertising

We may use email marketing platforms to send you promotional communications. You can unsubscribe from marketing emails at any time using the unsubscribe link in each email.

We may also use advertising tools (such as Facebook Pixel or Google Ads) on our website in the future. These tools may place cookies for ad targeting and conversion tracking. We will update this section with specific details as these tools are implemented.

2.1 Visitor Cookies and Local Storage

The plugin stores personalization data in your visitors' browsers using cookies (with the prefix pz_) and localStorage as a fallback. This data includes:

• Visitor names, locations, and other personalization variables extracted from URL parameters

Cookie attributes:

• Prefix: pz_ (e.g., pz_first_name, pz_country)
• Duration: Configurable by the site administrator (default: 90 days)
• Attributes: SameSite=Lax; path=/

This data is set and read entirely by the visitor's browser and your WordPress server. It is never transmitted to Feels Personal or any third party.

2.2 Internal Statistics

The plugin tracks aggregate statistics about personalization usage - specifically, how many times each variable is rendered on each page. This data:

• Is stored in your WordPress database (wp_options)
• Is collected via an internal AJAX call to your own WordPress installation (admin-ajax.php)
• Never leaves your server
• Contains no personal visitor information (no names, no IP addresses, no identifying data)

2.3 License Validation - the Only External Data Transmission

The plugin makes server-to-server HTTPS calls to the LemonSqueezy API (api.lemonsqueezy.com) for one purpose only: license activation, validation, and deactivation.

Data transmitted:

• Your license key
• Your site URL
• An instance identifier (generated by LemonSqueezy)

Data NOT transmitted: No visitor data, no page content, no personalization variables, no statistics, no cookies, no IP addresses of your visitors.

These calls are:

• Admin-only - they occur in the WordPress admin dashboard, not on your public-facing site
• Server-to-server - they are not triggered by your visitors
• Encrypted - all communication uses HTTPS

2.4 Data Deletion

• Deactivating the plugin preserves all data, allowing you to reactivate without loss.
• Deleting the plugin through WordPress admin permanently removes all plugin data from your database, including all settings, trigger configurations, statistics, config snapshots, and debug logs.
• Browser cookies set by the plugin (pz_ prefix) will expire naturally based on the configured duration, or visitors can clear them manually through their browser settings.

2.5 Your Responsibility as a Site Owner

If you use the Feels Personal plugin on a website that serves visitors in the European Union or other jurisdictions with data protection laws, you are responsible for:

• Informing your visitors about the cookies and localStorage data the plugin sets
• Obtaining any consents required under applicable privacy laws (such as GDPR cookie consent)
• Including appropriate disclosures in your own website's privacy policy

We provide this information to help you meet those obligations.

5.1 Cookies on feelspersonal.io (Our Website)

You can manage cookie preferences through your browser settings. Disabling cookies may affect your ability to complete purchases.

5.2 Cookies Set by the Plugin (On Your Website)

The plugin sets cookies on your visitors' browsers, not on our website. These cookies (prefixed pz_) store personalization data and are described in Section 2.1 above. We have no access to these cookies - they exist only between your visitors' browsers and your WordPress server.

7.1 If You Are in the European Union or European Economic Area (GDPR)

You have the right to:

• Access the personal data we hold about you
• Rectify inaccurate personal data
• Request erasure of your personal data
• Restrict or object to processing of your personal data
• Data portability
• Withdraw consent at any time (where processing is based on consent)
• Lodge a complaint with your local supervisory authority

Our legal bases for processing: contract performance (license management, support), legitimate interest (fraud prevention, service improvement), and consent (marketing communications).

7.2 If You Are in California (CCPA/CPRA)

You have the right to:

• Know what personal information we collect and how it is used
• Request deletion of your personal information
• Opt out of the sale of your personal information (we do not sell personal information)
• Non-discrimination for exercising your privacy rights

7.3 If You Are in Australia

We comply with the Australian Privacy Principles under the Privacy Act 1988 (Cth). You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate personal information
• Make a complaint about our handling of your personal information

To make a complaint, contact us at support@feelspersonal.io. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.

Exercising Your Rights

To exercise any of the rights described above, contact us at support@feelspersonal.io. We may need to verify your identity before processing your request.