Using MailerLite With Feels Personal

Hi there. In this set of three videos we're going to go through the full process of uploading your leads to MailerLite, how to map all the variable pieces of data that you have about your leads and customers, how to create your first campaign and add all of the merge tags correctly so it plays nicely with Feels Personal itself. And then finally, we're going to send that campaign to two different email addresses so you can see the final result live in an inbox sent to a demonstration page with a whole heap of different variable data inserted onto it.

So first things first - inside of MailerLite we're going to have to add our subscribers. So we go to Subscribers, Add Subscribers. I've set up a demo test data to add, which is going to have two different leads with a whole heap of information - first name, last name, country, city, prefix, birthday, birth month, birth year, the company name, and the company role. So it'll give you a very good idea that you can add just about any piece of data - as long as you've got it about your leads or customers, it can be added and used on Feels Personal.

So we add it, and now we have to map all of the data properly. So we're going to have to add name, last name, company... city. Sorry, that shouldn't be company, that should be country. City, prefix. I've already custom-made a couple of these before, but I'm going to show you how to add these if nothing actually exists - which is going to be the case for a lot of the data that you will be adding if you've got it about your leads.

So for example, this one here - birthday. What we have to do is click here and go to the very bottom where it says Create a new text field. It must be a text field. It doesn't matter if it includes numbers, dates, or anything else in the data itself - it must be a text field. And we're going to call it something we can remember exactly what it is when we're adding merge tags to our emails later. So I'm going to call this one birth day. For birth month we're going to do the same - go to the bottom, Add a new text field, call it birth month. And then of course birth year - all the way to the bottom, add a new text field, birth year.

That's what I did previously for prefix and nickname - they were already pre-filled because of that.

So now we have company name. You can either add a company that already exists, or we can come down and just create a new one so you can be exact. So company name. And then company role - you can come down and create a new one, company role. So you can imagine you can do this for basically any piece of data that you want.

And you're going to Finish your import. And there you have it - my users have been imported.

So now we're going to move on to video 2. I'll see you in a second.

Hi, welcome to video 2 for MailerLite, where we're going to go through the full process of creating your first broadcast email campaign and adding all of the merge tags to it that play nicely with Feels Personal, and then being able to actually send it and see it live in an inbox.

One thing I'll just point out up front is that for some reason it's not verified my domain name in the free account here. So I'm still going to be able to show you how it works - just not to all of the subscribers on my list that we uploaded in the previous video - but you're still going to see how it works.

So to do this, we have to go to Campaigns. We're going to build a first very basic regular campaign through the simple editor. And now we're going to give it a title like "MailerLite Demo for Feels Personal". And then the next line we're going to have is "Example 1", and down here is "Amazing Example 2".

And this is just because I'm going to show you two different ways you can format the display URL in the email to really boost curiosity and click-through rates. But for now we need to go over to the Feels Personal dashboard.

Inside of your product you'll go to the Build My URL tab and pick the page you'll be sending your list - your leads or your customers - to. I've already set up a demo page that's going to display all of the different variable data that we uploaded from the CSV file - including the first name, last name, the location data, the company role and the prefix, and of course the birthday data that we added as well. So you're going to be able to see it all in action. Activate that trigger.

And once you've added all that, Feels Personal gives you a curated URL for you to then copy the style of and the way it is formatted. So I'm going to paste that in here just for us to work off it as a base.

So what you have to do is now grab the actual page you're going to be sending your data to - your leads and customers to, sorry. And then we have to add all of the variables in order with the letters as well. So we can see up here, the first thing is /c/. So I'm going to put /c/.

And now one thing about MailerLite is - it doesn't have a button for personalization. So what you have to do is add a space and do a forward slash. This brings up this drop-down box where you then come down to your variable. You're going to click on this one, and we're going to do it all in order.

So we're looking for country, hyphen, city. So we've got country, then a hyphen, then a space, forward slash, city. Now, one thing we have to be very aware of is that for the final URL we can't have any spaces. So I'm going to start going back and editing this as we go. It's just that we have to introduce spaces to activate the forward slash, which brings up the box that allows us to insert variables. So as we're going, I'm now going to delete these.

We've got a space here so we have to keep the order of this URL. So we're going /CR/. I'm going to give it a space so I can do a forward slash and get the next variable - which is company. Which I believe, yes, we created a variable down here called company name. Hyphen, forward slash. And we're going company role for the variable.

And what I'm going to note down now is that for MailerLite to insert all of these merge tags into the URL (which we're going to do in a moment), we have to copy down every single one of these merge tags into a text document and format the URL again. Don't worry, you'll only ever have to do this once, and I'm going to show you how to turn it into an automated process after this. But it is a job the very first time.

So I'm going to continue filling out all of this. I'm going to go back and remove all of the spaces we've been introducing to be able to add the variables. And now at the end of company role we have to have /PL/. Then we're looking for prefix. So /PL/. Forward slash - bring this up - and we're going prefix. Forward slash.

The next one is /BD/. So /BD/, forward slash. Now we're looking for birthday, birth month, birth year. Birthday. This time we're going to do an underscore instead of a hyphen, just because I want to show you that by the end, you can use either hyphens or underscores between all of the variables. Feels Personal works with both of these and reads it completely normally. So now we're looking for birth month - I'll go back to a hyphen. We're looking for birth year. Okay, birth year.

Now we're going to be going to /P/. /P/, forward slash. Another space. We're looking for the last two variables, which is first name and last name. Now we always end the URL with a trailing forward slash / at the end of the URL as best practice. To do that you just type forward slash in a space.

Now we've introduced a lot of spaces. We have to go and clean up all of these spaces now. So I'm going to go one by one and make sure there's no spaces between either the letters in between forward slashes or the variables themselves - so it's all neat and tidy as a final URL.

We've got it there. This is the underscore. Back to a hyphen. Remove the space here, and we're almost done. There's a space between /P/ and first name. Now we actually have to add a hyphen here. Remove the space between it and first name. And then the final space between last name and the forward slash. So now we have a fully formatted URL that is going to work.

But what we have to do - and this is only here in MailerLite because it's a little bit different to the rest of the ESPs - I want you to pull up a text document and copy down all of the different merge tags exactly as they appear here. The whole URL would be useful, but we need to save the merge tags. So I've done this a little bit before - I've got it here. I've created the exact duplicate of the URL. Really, it is just making sure you've got the single bracket here, the dollar sign, and then the name of the variable. You can see I've done it the whole way along, including everything between the double forward slashes.

So I've got the exact URL. You need to do this as well. Take a moment and do it now when you're creating your campaign. Then you're going to be able to copy that, and then you're going to come back to MailerLite. You're going to highlight this entire link, and then you're going to Insert a link. And you're going to paste everything that you've just taken from the text document. You can verify it all the way across to make sure it's the exact same. And once you've done that, you'll be able to click the Insert button. And now we have a working link.

As I said, it's a little bit annoying this first time, but I'm going to show you how you can save this so you never have to do it again. It's a one-time option, and then it's going to work for every broadcast campaign you do in the future. So for now, I can delete this, which was just our reference.

And now I'm going to add the second URL down here. So it's going to be the exact same URL. We're going to highlight it all. We're going to add it as the same link just to make sure. Insert it.

And now what I want to do is - there's a difference between the link that's part of the URL and what's actually displayed. So if we come to here at the beginning of where the first name variable starts, and we... sorry, I'll do it from here, from demo all the way down to the first name and delete this. So we have /demo/. And now in the URL that is sent to the user, they're going to see your domain name, the page, and then they're just going to see first name, hyphen, last name. So they're going to think it's a page built just for them.

And just to show you another way to do it, we can delete the leading https:// part. We can bring it even from demo - so we can go all the way from there down to last name, delete all that. Make sure there's not two forward slashes. So now it literally - it looks so short - it's just your domain name forward slash first name, hyphen, last name.

Now I'm going to be able to save this. Then I'm going to show you what it looks like in inboxes. So I'm just going to save and click Next here. And now I'm going to stop for a moment and move into video 3 to show you everything that it looks like after being sent and how we fix up all of the merge tags so you never have to go through that again.

So welcome to video 3 of how to set up and send your broadcast email campaigns in MailerLite. As I said at the beginning of video 2, they've removed the authentication for my domain email - but I'm still going to be able to show you how we send the email we just created in video 2.

So we're going to give it the name "MailerLite Demo for Feels Personal". I'll give that same subject name as well. I will add the recipient so you see what it looks like for yourself - but obviously, as I said, I won't be able to send it to both of them right now. But you're still going to see from my preview email.

So this is where you would be able to then either do a test and see the preview as well - like I'm going to - to make sure it's all formatted correctly or working. I know it's going to work, so I would normally click the Continue button and Schedule to Send right away. But now I'm just going to show you what it looks like from this test email. So I'm going to send it to myself, and in one second when that email arrives, I'm going to be able to show you exactly how it looks.

I'm going to go over to my email address. Now it's arrived. I've opened it up, and you can see that MailerLite has added the merge data here showing me personally from the Excel sheet. I'll remind you that the data we're going to see on the page itself will be Zachery Vellis, Australia, Sydney, 29th of February, 1990, and I'm a marketer working for Google.

So let's come back. I'll click the first link. And there you have it - all of the personalization data has been added to this page: first name, prefix, last name, location data, marketer working for Google, on my amazing leap year birthday, 29th of February, 1990. Now, this would work for every other lead that you send an email to. It's all structured perfectly.

I'm going to close this email and click on the second link just here, just so you can see... You can see how curiosity-building these are. Imagine receiving this type of a link looking like a page built just for you personally. I'll click the second link now. And there you have it - all of the personalization data has been added in perfectly as well. Marketer for Google, the birth date.

Now, I had you save the variable merge tag data in video 2 - there was a very good reason for this. Because I don't want you to go through that hassle of having to type it out every single time you're building a new campaign. That would be a pain in the ass.

So now that we've got it here, we go back into the Feels Personal product. In the dashboard here, you're going to find the ESP Variables tab. In this tab, we're going to select MailerLite. Down here, we're going to Apply. Now, we have pre-filled out as many fields as possible that we know work with MailerLite, but if you've changed them - like we did for company, for example, we called that company name - you would have to change it. And you'd have to fill out anything that you may have mapped differently. But that's why we copied it all down here. So you've got the name, everything else you can fill out.

So what I'm going to do is fill out from company name here and show you how to save it. So we're going to copy everything that you've got in your text document. We're going to paste it in here. I'm going to click Update. It's saving - there's the confirmation green box. I'll do the same with role just so you can see how it works one more time. Update, save. I won't bore you with the rest of them. I'll pause the video and come back when the rest of them have been updated and saved. See you in a moment.

Okay, I'm back, and I've updated the entire page with all of the different merge tags that we saved in our text document earlier. I told you, you'd only ever have to do this one time. Now that everything is saved here, I want to show you why this is so powerful.

Inside Feels Personal, you're going to go back to the Build My URL tab like we did at the very beginning of video 2. I'm going to select the demo page again, and now I'm going to add all of the different variable data that we used in that email campaign you just saw successfully load - personalization, location, company role, prefix, and we had birthday data as well. I'm going to add that trigger.

And now, instead of spitting out the URL style and format that you needed to copy over to MailerLite, you now have the entire URL built with the exact merge tags that you need to use. So you'll be able to click the Copy URL button. From this day in the future, anytime you're creating a broadcast email, from now on you just build it here in the Build My URL tab. You click the Copy button, you go straight over to MailerLite, you Insert the link, you paste it in, you insert it as the link inside - and that's all you have to do.

You never again have to play around by saving it into a text document like we did here. It was a one-time thing. Now it works perfectly.

So I hope that explains exactly how you go from the very beginning in MailerLite - uploading your leads and customers to it, merging all of the fields, creating your first campaign email, adding all of the merge tags in, saving those merge tags over here in Feels Personal so you never have to do it again. And of course, sending the actual campaign out - do a preview test like we did in this video, just so you can make sure it's working perfectly before you send it out to your list. But I know it's going to work for you.

I can't wait to hear all of the success stories that you soon have by using Feels Personal with your MailerLite ESP. Please send them through to me once you start having great wins - I want to hear your stories. Thank you very much.